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This past November, Ferrari Celebrated Art Basel Miami Beach with the launch of the
458 Spider and a special event to honor for Ferrari CEO Luca Di Montezemolo’s 20th anniversary with the sports car maker.
Ferrari’s private event for customers and visitors to the art fair, which kicked off the Art Basel weeklong celebration, took place in the iconic structure at the gateway to Lincoln Road’s pedestrian promenade. The exclusive space was designed by the Pritzger-prize winning Swiss architecture firm, Heroz & de Meuron. The most important modern and contemporary art show in the Americas, Art Basel Miami Beach is a sister event to the Art Basel festival begun in Switzerland in 1970. The weeklong art fair marked the American event’s 10th year.
The event highlighted Maranello’s own latest work of art, the 458 Spider, accompanied by a showcase of vintage Ferraris. Powered by a 562-horsepower direct-injection V8, the Ferrari 458 Spider is the world’s first mid-engine sports car to feature a retractable hardtop roof.
The 458 Spider wasn’t the only work of art that Ferrari showcased at Art Basel Miami Beach. The occasion also included a screening of “2012 RPM,” the new 3D video installation by Milan-born video artist Marco Brambilla. He shot and then uniquely edited footage of Scuderia Ferrari racing and pit action from the 2011 Italian Grand Prix at Monza. Mixing in images from the Ferrari archives, racing broadcasts and classic film clips, Brambilla’s video depicts what he calls “an exhilarating psychological portrait of the point of view of a Formula 1 driver during a race.” Some of Brambilla’s work resides in the Guggenheim Museum, the San Francisco Museum of Modern Art and the New Museum of Contemporary Art.
In addition to garnering significant media interest, Ferrari’s celebration attracted guests from the world of art, fashion and design, including Peter M. Brant, publisher of
Interview Magazine, Sotheby’s Tobias Meyer, Val Kilmer, Damien Hirst, Brett Ratner and Jane Seymour to name a few. Speaking to
The New York Times, Ferrari North America CEO Marco Mattiacci said, “This is our first year, but I think we will return.”
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